The Letterclub Branding Session
Thoughtfully Designed Stationery
About the Client
Letter Club was born from the idea that it’s important to step away from the screen every now and then and engage with our community—in real life. Their monthly subscription delivers a thoughtfully curated selection of five custom postcards to your door each month. With a mission to “bring snail mail back,” Letter Club inspires people to slow down, connect, and share joy through handwritten notes.
The Challenge
As a growing stationery subscription business, Letter Club needed cohesive visuals that reflected both the heart behind their brand and the beauty of their products. They wanted a mix of lifestyle portraits of the founders and styled product photography that could be used across their website, blog, and social channels.
My Role
Photographer & Creative Director for the branding session
Guided co-owners through wardrobe, styling, and session flow
Co-produced a styled flatlay session to highlight the stationery products
The Process
Collaborated with the Letter Club founders to plan a session that balanced personal storytelling with clean product visuals
Captured natural, lifestyle-inspired portraits to humanize the brand and showcase the people behind it
Styled and photographed curated flatlays that emphasized the texture, charm, and personality of their stationery designs
The Outcome
A versatile image library of brand photography for web, social, and marketing channels
Elevated brand storytelling that communicates Letter Club’s mission to reconnect people through snail mail
Professional portraits and styled product shots that have supported ongoing growth and visibility
Kelly, Letterclub Co-Founder
“We have absolutely loved working with Lindsey. She helped us plan and execute a styled photo shoot to get images for our blog and social. Her work is impeccable and always returned quickly. She is incredibly professional, enjoyable to work with, has so much experience, and is just great at what she does.”
Kelci, Letterclub Co-Founder
“We love having professional photos to use on our website and social media. It makes a huge difference.”
